Service Quality in Traditional Healthcare

Men's lives have failed to establish balance between the body, mind, and spirit as a result of changing lifestyles, job stress, and environmental degradation. In this circumstance, Ayurveda has stepped in to save those lives by providing a calm healthcare system. Ayurveda, which is over 1000 years old, has a long history of being practiced mostly in the Indian subcontinents, with Kerala, a south Indian state, offering a variety of therapies and procedures to treat various aches, pains, and chronic ailments through Ayurveda. As a result, individuals from neighboring states, as well as foreigners, are flocking to Kerala in the hopes of being healed via a holistic treatment.

The objective of the research was to find out how Indian and international healthcare customers viewed performance-based service quality in Ayurveda healthcare. A standardized questionnaire was disseminated to the 20 Ayurveda hospitals using a suitable sampling approach, and 404 domestic and 82 foreigners took part in the survey. The statistical tools utilized for the study were independent sample t-test and analysis of variance, and the findings revealed that Indian healthcare customers had different perceptions of service quality than foreigners in terms of age, marital status, and education. The study is timely, with an empirical recommendation to managers to better understand how various individuals think about and perceive their services, as well as which dimensions require greater attention in the future to enhance the Ayurvedic healthcare system.

The specialty of Ayurveda in restoring and maintaining the body's own capability to have a balance with the soul and mind, the traditional medical care is in higher demand nowadays. Especially for the diseases of modern lifestyle such as arthritis, asthma, heart disease, stroke, depression, obesity, back pain etc. Furthermore, people are paying attention to Ayurveda's main benefit, which is that its medications are safe, non-invasive, and non-toxic when compared to other treatment systems.

The study's main recommendations are that Ayurvedichealthcare practitioners should place a greater emphasis on beauty in hospital physical environments with a greenish touch. This may provide a warm and welcoming environment for healthcare customers, as well as a cold one. More strategies and programmes are needed to entice the young generation to this natural healing method, as they prefer alternative therapies for quick relief. One of the researcher's ideas is that Ayurveda clinics hold one-day seminars and provide special packages for seasonal treatments to young people at a fair price, which should be publicized on social media to reach a large number of young people.

To read in details: https://www.tridhascholars.org/pdfs/service-quality-in-traditional-healthcare-a-comparative-assessment-using-servperf-tool-IJAATM-02-1019.pdf 

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